ADIDAS
Adidas is a multinational company, founded on August 18, 1949, which has its headquarters in Herzogenaurach, Bavaria (Germany) and which produces clothing, footwear and sporting goods. It is the first sportswear manufacturer in Europe and the second globally.
Adolf Dassler is the founder of the company in 1924 and used his nickname "Adi" and the first three letters of his surname "das" to form the company name.
He had begun producing soccer shoes in the laundry of his mother Pauline and together with his older brother Rudolf Dassler, and founded the "Gebrüder Dassler Schuhfabrik" (Dassler brothers' shoe factory).
Adolf took care of manufacturing the shoes while Rudolf took care of the distribution and the management part.
In 1947, due to disagreements that had already arisen during the Second World War, the two brothers separated. Rudolf formed his own company which he initially called Ruda (from the first two letters respectively of his name Rudolf and surname Dassler) and which he then renamed Puma in 1948.
After the 1952 Olympics, Adidas bought the three-striped logo from the Finnish sports shoe company Karhu, for two bottles of whiskey and the equivalent of €1,600.
The trefoil logo was designed in 1971 and presented in 1972, just in time for the 1972 Olympics held in Munich. This logo would last until 1997 when the company introduced the "three bars" logo (designed by then art director Peter Moore)
The Adidas brand is worn by various artists and sportsmen, during their concerts, events and free time.
For some time, Adidas has been the supplier of balls used in the European and World Cup and the UEFA Champions League. Many football teams have chosen Adidas as technical sponsor.
The most famous clubs in Italy include Juventus, the Spanish Real Madrid, the German Bayern Monaco and Hamburg, the English Manchester United, Arsenal and many others.
The Adidas product range has expanded from the original soccer shoes to footwear for an increasing number of sports; the activity then diversified and extended to include game uniforms for practicing sports and sports clothing for leisure time.
Adolf Dassler is the founder of the company in 1924 and used his nickname "Adi" and the first three letters of his surname "das" to form the company name.
He had begun producing soccer shoes in the laundry of his mother Pauline and together with his older brother Rudolf Dassler, and founded the "Gebrüder Dassler Schuhfabrik" (Dassler brothers' shoe factory).
Adolf took care of manufacturing the shoes while Rudolf took care of the distribution and the management part.
In 1947, due to disagreements that had already arisen during the Second World War, the two brothers separated. Rudolf formed his own company which he initially called Ruda (from the first two letters respectively of his name Rudolf and surname Dassler) and which he then renamed Puma in 1948.
After the 1952 Olympics, Adidas bought the three-striped logo from the Finnish sports shoe company Karhu, for two bottles of whiskey and the equivalent of €1,600.
The trefoil logo was designed in 1971 and presented in 1972, just in time for the 1972 Olympics held in Munich. This logo would last until 1997 when the company introduced the "three bars" logo (designed by then art director Peter Moore)
The Adidas brand is worn by various artists and sportsmen, during their concerts, events and free time.
For some time, Adidas has been the supplier of balls used in the European and World Cup and the UEFA Champions League. Many football teams have chosen Adidas as technical sponsor.
The most famous clubs in Italy include Juventus, the Spanish Real Madrid, the German Bayern Monaco and Hamburg, the English Manchester United, Arsenal and many others.
The Adidas product range has expanded from the original soccer shoes to footwear for an increasing number of sports; the activity then diversified and extended to include game uniforms for practicing sports and sports clothing for leisure time.